Cadillac is launching a marketing campaign dubbed Team Escalade Texas that aims to educate Texans about six charities.
Football great Drew Pearson will head up the effort, and each charity has been given its own team of celebrities. They’ll seek to raise the profile of the charities and nonprofits that include the Ronald McDonald House, Taylor’s Gift Foundation, Love Hope Strength, Special Olympics Texas, the YMCA, and Cure Duchenne.
The team for Ronald McDonald House, which includes the San Antonio location, is made up of former Dallas Cowboys Randy White and Jay Novacek, and former NBA star Matt Bullard.
Texas area Cadillac dealers have produced a public service video for each of the charities. Starting now, people can vote, click and share the charity’s video on www.TeamEscaladeTexas.com. The charity that receives the most votes for its video by midnight, Oct. 30 will win additional media support valued at $150,000.
– Vicki Vaughan